Problem:
Our client sought a robust and strategically positioned brand identity along with an e-commerce platform that exuded sophistication and familiarity. It was imperative to craft an identity and product range tailored to women’s wellness, emphasizing the pivotal role of mothers in the family unit.

Client Objectives:
- Cultivate an enjoyable shopping experience for customers
- Effectively communicate the business’s core values
- Establish a brand that builds trust and loyalty.
- Provide users with comprehensive education on the benefits of CBD.

Solution: 
Leveraging customer personas and user journey mapping, we built a website designed to captivate and retain customers. By strategically placing multiple calls to action throughout the site, we drove traffic to the "About" and "Learn" pages, ensuring customers are well-informed. To infuse the site with a welcoming ambiance, custom icons were integrated across various sections, guaranteeing a delightful customer experience.

Project Ownership: TMRRW Inc., Creative Director: Liwordson Vijayabalan, Project Manager: Adia Yablonsky, Design Lead: Sarah Leeson, Marketing Manager: Sam Ainsworth,