Problem:
Welcome Platform required a dynamic brand identity and an engaging website to showcase its unique features and facilitate seamless product demonstrations.

Objective:
- Establish a distinctive and forward-thinking brand identity to differentiate from competitors.
- Articulate the value proposition of the platform's features effectively.
-Ensure a flawless user experience across various devices.
- Facilitate easy booking of product demos directly through the website.

Solution: 
Collaborating closely with the internal team, we crafted a modern brand identity that resonated with the platform's target audience, primarily immigrants, centered around the ethos of "building community." This identity was seamlessly translated into a responsive website design, featuring compelling copy that highlighted the platform's features and integrated a streamlined booking system for effortless scheduling.

Project Ownership: TMRRW Inc., Creative Director: Liwordson Vijayabalan, Project Manager: Adia Yablonsky, Design Lead: Sarah Leeson.