Problem:
The client sought a distinctive and friendly brand identity that could stand out amidst the vibrant backdrop of a bustling, historic area. It was important to build a brand that resonated with both the local community and tourists.

Client Objectives:
- Craft a system that embodies sophistication and ‘whimsy’.
- Convey confidence through colour and typography.
- Pay homage to the vintage charm of the space through inspired design.

Solution: 
Drawing from a series of collaborative brainstorming sessions and iterative processes, we crafted a logo system exuding novelty and playfulness. The result is an eye-catching brand identity that harmonizes with the architectural grandeur of its bold surroundings, serving as a beacon to draw foot traffic into the café.

Project Ownership: Halifax Paper Hearts; Stephanie McDonald & Design Lead: Sarah Leeson.